Once upon a time, tucked away in the warm heart of America, there was a magical place known as Alabama (or AL for short). It was a kingdom of colors, strewn with canary yellow cornfields, forests as green as a dragon's scales, and crimson sunsets that draped over the horizon like a knight's royal cloak. Many of Alabama's young subjects were devoted disciples of a special kind of magic, a magic they called "Sportsfield Activities". These noble young knights and fair maidens would gather on the grand, green fields to partake in festivities of all shapes and sizes. They would sprint like cheetahs in track and field events, swing their bats like King Arthur's sword in baseball, and perform dazzling acrobatics in gymnastics that would make even the toughest dragon quiver in fear. One of the most celebrated champions of these Sportsfield Activities was a boy named Silly Sam. Silly Sam was not the biggest, fastest, or strongest kid in Alabama, but what he lacked in physical might, he made up for with his infectious laughter and heart as big as a basketball. He always had a goofy joke up his sleeve or a funny face to lighten the mood, even when the competition was fierce. He could make a grumpy goblin smile with his antics, and his laughter was said to be the secret ingredient that made the sunflowers in Alabama grow taller. In Alabama, Sportsfield Activities were not about winning or losing, but about pushing one's limits, having fun, and above all, making friends. And wherever there was laughter, camaraderie, and a little friendly competition, you could be sure that somewhere in the mix, there was Silly Sam, the heart of AL's Sportsfield Activities.
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That’s the Bowlero Corp way. Tom Shannon achieved the extraordinary when he purchased the original Bowlmor Lanes and revolutionized the bowling industry. His vision for upscale bowling and events transformed the Manhattan nightlife hotspot into a major player on the national stage, resulting in the opening of new locations throughout the US. In 2013, Bowlmor made a landmark acquisition when it purchased AMF Bowling Centers. This move rescued AMF from bankruptcy, and expanded Bowlmor’s portfolio to hundreds of locations across America. The next year, they launched Bowlero—a dynamic new brand that would take bowling to an entirely new level. That same year, they made headlines again, uniting two longtime industry rivals—AMF and Brunswick—with the acquisition of Brunswick Corporation’s bowling center business. In 2019, Bowlero Corp made another major acquisition: the Professional Bowlers Association (PBA). With the help of their partners at FOX Sports, they have reinvigorated the PBA and brought the sport to millions of fans. Today, the company is now Bowlero Corp—a global media company and the largest owner and operator of bowling centers in the world. With a team of over 8,000 strong, more than 12,000 lanes, and 28 million guests visiting their locations each year, Bowlero Corp offers exceptional service, incredible value, limitless potential, and powerful results.